Everybody knows about the web 2.0 phenomenon. But how can you take advantage of it to engage your visitors and improve your standings in the SERPs? This article takes a closer look at web 2.0 and offers some advice that will help your web site take advantage of some of its best aspects.

An effective website must have a clearly defined purpose.
And it must lead visitors to the action you want them to take.
Nothing can be allowed to interfere in this. The chance of a search engine spider liking such a site is slim to none...

Usability is a key term that you, as a search engine optimizer, will be hearing more of lately...