Everybody knows about the web 2.0 phenomenon. But how can you take advantage of it to engage your visitors and improve your standings in the SERPs? This article takes a closer look at web 2.0 and offers some advice that will help your web site take advantage of some of its best aspects.

What's the most potent free traffic source on the web?

*** Search Engines! ***

An effective website must have a clearly defined purpose.
And it must lead visitors to the action you want them to take.
Nothing can be allowed to interfere in this. The chance of a search engine spider liking such a site is slim to none...

Proper use of standards and bleeding edge best practices makes sure that not only is the copy marked up in a semantic fashion which search engines can interpret and weigh without confusion, it also skews the content-to-code ratio in the direction where it needs to be while forcing all of the information in the page to be made accessible, thus favoring the content. We've seen several occasions where the rebuilding of a site with standards, semantics and our proprietary white hat techniques improves the performance of pages site-wide in the SERPs....