Ranking high in search engines is like a carefully balanced high-wire act:
you can't tip too far to either side or you will not reach your goal. When
creating a website, you must use both content and meta tags effectively, but
not excessively. There are four main elements that you must harmonize: Meta
Tags, Description, Title and Content.

An effective website must have a clearly defined purpose.
And it must lead visitors to the action you want them to take.
Nothing can be allowed to interfere in this. The chance of a search engine spider liking such a site is slim to none...