Author: Michael Murray

If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind...

Search engine optimization is the process of improving a website in order to acheive higher search engine placement. SEO is not a complicated process, it involves mostly common sense. This article explaines the 4 simple steps that will, if followed correctly greatly improve your search engine rankings and help you gain an inital foothold in the major search engines search results...

7 Highly Effective Web Techniques For Free Traffic Generation...

Targeting keywords is a specialized aspect of e-Marketing where web site content is written so that it is recognized by search engines as being an important destination for search engine users who use the targeting keywords or phrases being addressed.  Put another way...if you want your web site to be highly placed when a search engine user types in the phrase "chocolate cake", then you write your website content so that it contains lots of information in the appropriate places and ways so that the website finds your website to be one of the top 10 places for information on that subject.

Proper use of standards and bleeding edge best practices makes sure that not only is the copy marked up in a semantic fashion which search engines can interpret and weigh without confusion, it also skews the content-to-code ratio in the direction where it needs to be while forcing all of the information in the page to be made accessible, thus favoring the content. We've seen several occasions where the rebuilding of a site with standards, semantics and our proprietary white hat techniques improves the performance of pages site-wide in the SERPs....

Usability is a key term that you, as a search engine optimizer, will be hearing more of lately...